It’s been a few months now since Facebook made the change that drastically affected organic reach, but many marketers are still reeling from the blow. Facebook has made it more and more clear that if you want to reach your fans, then you need to do more than just post to your page. This is […]
I’ve written many previous blogs about social media advertising. Facebook gives you many advertising options, from event responses to video views, but today I’ll be addressing ads that lead directly to your website. As nice as it is to get more likes and more engagement on your Facebook page, if you’re business isn’t making money […]
So you’ve created a social media presence with your business, you post valuable content daily, and you always respond to your viewers. But you can’t seem to increase your page likes, followers, or circles. You are frustrated and losing hope. What is the “x-factor” you’re missing?? Let me tell you what can make such a […]
When it comes to cost per 1,000 impressions, Facebook ads by and large are the best investment you could hope for. Facebook ads are a cost-effective way to get your name out there, but just because they don’t cost a lot doesn’t mean you should squander them. But how can you optimize your ads? How I […]
Well what many thought to be a rumor back in June is getting closer to becoming truth. Back in June 2013, Facebook, the social media giant, announced they would be doing away with the much-disliked Sponsored Stories. With many people anticipating this happening, Facebook has officially set a date: April 9, 2014.
This decision and announcement come […]