Success online is crucial to all business, but especially to small businesses with large amounts of competition. I work with many small business owners and just about every time I am on a call with one I get asked the question “What can I do to get more results?” I am pleased when clients are willing to help because clients must be involved in order for any SEO or social media campaign to be successful.
Many small business owners have a limited internet marketing budget and can’t continually increase their marketing budget to get more results. If you are a small business owner with a limited budget then follow these online marketing tips to stretch your budget and to make your SEO and social media more effective.
Content Creation And Online Marketing
As time goes on SEO is focused more on content. SEO companies are writing articles to be used as guest blog posts, website content, daily social media posts, and blog posts. In order for content to be effective and shared throughout the internet, business owners must provide input on the topics so the content will be relevant and valuable to potential customers.
How Small Business Owners Can Get Involved in Blogging
Because content is becoming increasingly important, a blog should be an integral part of all internet marketing campaigns. Small business owners should help determine what blog topics would be most beneficial even if they are not the ones writing the blog posts. Business owners should let their copywriting team know about any industry news or any changes that are taking place in the industry and they should determine what they would want all potential customers to know based on the questions that they are asked most often. Answering relevant questions is helpful for potential customers and can help websites be found more easily in search results, especially now that Google hummingbird has been released.
What Should Businesses Share on Social Media?
Even if employees at a social media company are the ones writing posts on a daily basis, business owners can get involved in social media. Social media posts will result in more engagement if they are relevant to the community or have personality. Small business owners should give their social media company information about what is going in the community such as what events are coming up in the area, what is changing in the community, or what local sports teams the company sponsors. Posts which include that information are more relevant to potential customers and show that the company is part of the community. Businesses should also post about what is going on in the office because that makes the brand more personable. Followers are interested in what is going on in the offices of the companies they have liked so businesses should share information about holiday celebrations, birthdays, etc.
Local SEO for Small Businesses
All local businesses should have, at a minimum, a page created on Google+ for businesses and on Yelp. If you have hired an SEO company then these pages should have been created for you. The more complete the company profiles are, the more professional a company appears, so business owners should upload pictures and add a detailed company description to each page. Once that is done, the listings are ready to be shared with customers so the company can obtain more reviews.
The Benefits of Positive Online Reviews
Reviews are important because they have been proven to help local rankings and they also give potential customers an idea of what they can expect from your company. Because of this, small businesses should utilize their loyal customer base to get reviews on Google+ and on Yelp. If a company provides a relatively boring service then many customers won’t review the company on their own, but if the company provides quality service and requests a review then many customers will review the company.
How Can Small Business Owners Request Reviews?
When an employee hears positive feedback from a customer they should request that the customer let other people know about their positive experience by writing a review online. Businesses will get positive comments not only in person, but also on social media or through email that can be responded to by requesting a review and sharing the link to your Google+ or Yelp page.
Reviews are not something that SEO companies can easily generate because they do not interact directly with customers so small business owners should look at generating reviews as a way they can get involved and get more results.
I am confident that results will improve as businesses are involved in their internet marketing campaigns so small business owners should take the initiative to help increase their online presence.