You mean Facebook and Twitter aren’t just for my kids to waste time talking to all their friends? That’s right, Social media is also good for improving SEO which benefits an inbound marketing campaign.  Here are 3 simple reasons you should rethink Social Media:

SEO can be made easier with the help of Social Media:

Creating links is the name of the game when it comes to SEO.  One of the benefits of social media is the ability for a community to create links to content.  A passionate community is a linking community.  Relevant topics gain momentum as viral channels grab information and allow the rest of the world to see it.

Good Content Engages Followers That Will Return For More:

Posting good content on any social media is going to make all the difference.  It makes visitors interested in what they are reading, and leaves them wanting to keep reading.  Original, creative content will end up increasing search engine rankings and traffic and promote quality links from other sites.  No one will link to a site that has poor content.

Site Conversion Rates Are Improved When Social Media Is Involved:

Conversion rates are the percentage of website visitors that convert into leads and the percentage of leads that converts to customers. This is often referred as a sales funnel. It is important to measure conversion rates in the funnel in order to improve results.  Each stage represents a conversion: website visitors to leads and leads to customers.

And that is what everyone wants.  If you aren’t in the market for more customers, then it’s true that social media is also good for wasting your kid’s time talking to their friends.

Phil Sanders