As a self proclaimed shopaholic and AE jean enthusiast, I was pleased to hear today that American Eagle Outfitters is now offering Shopkick rewards at all of the U.S. locations.
Never heard of Shopkick? It is an app that brings loyalty programs into your smartphone and takes the bulky cards out of your wallet. You collect points or “kicks” as you scan items, purchase items, or simply walk into the store. The kicks can then be traded in for various rewards
For American Eagle you collect 60 kicks each time you go to the store and you will receive a $5 gift card after collecting 1,250 kicks. This may seem like a lot of work, but the app is designed for frequent shoppers. Also, the more you spend the greater number of kicks you receive. Still don’t think you will ever reach a number that high? Try using as little as five kicks to make a charitable donation.
In November, Shopkick partnered with Visa which is what allowed the company to reward kicks for purchases rather than just walking in the store. This event allowed the app to perform the routine tracking of purchases like many loyalty cards, and combine that with the power of a smartphone. As technology develops so do our shopping habits and so do the marketing strategies of the stores where we shop.
Target also recently announced that they would be rewarding kicks for entering any of the 1,764 stores. In addition to Target, Macy’s, Best Buy, Crate&Barrel, Old Navy, Toys “R” Us, Wet Seal, and Sports Authority all give rewards through Shopkick and seem to be happy with the increase in traffic and purchase amounts.
Since launching in June of 2009, over 3 million users have registered on Shopkick. I would not surprised to see this number increase, but I do believe that an increase in stores giving out the kicks is what will really drive the number of users.
Although I mainly shop online, I would be interested in visiting my favorite stores in person if I could obtain extra rewards. Do you think this is one the many apps that are based off of a decent idea but will fade over time or do you think reward apps are here to stay?