The days of optimizing your website specifically for the purpose of ranking on search engines is over. Google has killed just about all of the old SEO tactics. Keyword stuffing, mass directory submissions, guest blogging through guest blogging services, and all of the other things that your SEO guy used to do to get your page ranked, they are all dead.
There is life after death
As we know, when a person dies, they go to a better place where everything is perfect, a place full of rainbows, butterflies and birthday cakes. That is where all of the SEO tactics are now. Because of the amazingly advanced technology of the 21st century, Google has been able to develop an algorithm that is immensely adept at discovering what websites will help its users accomplish what they want when they use Google search.
Keyword stuffing is dead because Google is able to read websites, and they will know what they are about.
Mass directory submissions no longer works, because Google can tell if a website is actually useful to a web user, and most web directories are not.
Using guest blogging services no longer is useful because Google can now recognize if a blog will ever get read… If not, then it won’t give you any juice from the link, and in some cases, Google will even penalize you if your post ends up on a bad blog. (If you want to read more about this, I wrote an article specifically about how to post guest blogs in modern times)
All of these spammy tactics are dead and in heaven. Let me tell you how to get to heaven.
Relevance, accessibility and structure
These are the three keys to get good rankings in a post SEO world.
Rule number one for placing links and guest blogs: will a real person who is looking for information that is relevant to you read the content or find the link? Let me phrase it this way, would a man reading a monster truck blog be interested in a blog post about the American Girl doll? No! Will someone ever see or click a link placed in the abc12345pimpyourseo.mars directory? No! If someone finds your site by clicking a link that advertises cheap Viagra, will they stay on your site? … I guess that depends on whether or not you sell cheap Viagra, but you get my point. The Google Algorithm can assess the relevance of the links you place, if they are relevant you will get a boost, if they are spammy you will be demoted by Google
There are two dimensions to accessibility. First, external accessibility: External accessibility is about how easy is it for a web user to get to your site if they are browsing websites and blogs about related content? Would you believe it? A link on a related blog is relevant to you! Relevant links help real people find your website! Google will help get people to your website if it thinks that relevant people think that your site is relevant!
Internal accessibility deals with your site structure. Do you have to navigate seven menus’ to access the relevant content on the website? If your content is more than three menus’ deep, then all of the web users with short attention spans (all web users) will give up and look for another place that does not make them work so hard to find what they are looking for. Google can tell how complex your site is, and will rank you better for having one where your relevant content is easily accessible. (Btw on the other hand, Google hates it when you put all of your content on one really, really long page.)
(please forgive me for using the word relevant so many times, but I think it’s pretty important.)
This one is very much for real, living, warm-blooded people, and like I said before, Google likes sites that people like. Here are a couple of tips to make sure that your website structure is optimal.
Header tags: I don’t know about you, but if I see a long block of unbroken text, I am out. Fix this by breaking up the text with a header with the topic of the next paragraph; I have used six already in this post. Google also picks out the keywords from your header tags and will improve your page rank for those keywords.
Call to action: Can the visitor tell what you want them to do on the website? Do you want them to purchase something? Contact them? Follow them on Facebook? Make sure that it is obvious, and make sure that it does not get lost in a clutter of other options and links.
Together again in Google heaven
Follow these tips and you will be on the road to higher search rankings and internet bliss. Oh and having a good social media presence wouldn’t hurt either.
Need help getting ranked in SEO heaven? Big Leap does a great job at helping you with relevant, heavenly SEO.
Photo cred: OpenClips