If you are working to build a small business in today’s economy you know that finding the time and money to devote to Search Engine Optimization can be difficult at best.  Finding the right people to help you with that is tricky, and while you take some time to figure out how to find a good SEO company, I have a few things for you to consider as you begin to build your online presence.

Keywords

Keywords are the bread and butter of SEO. Focus first on low competition and long-tail keywords with a good conversion rate.  You will get rankings faster with these than you would with broad search keywords. Early success and failure here will help you fine-tune your goals as you reach for those more difficult rankings.

When possible get your keyword research done before building your website.  This will allow you to automatically integrate keywords instead of having to go back and build them in later.

Web Design

In our super-connected, tech savvy world, your web design can make or break your business.  Invest in great content and a clean user-friendly interface.  Your business will come out on top if your site looks better and is easier to use than a competitor’s.

Spend some time learning how to best optimize the content you are presenting to each consumer who clicks on your site.  Make sure your site is compatible with current web browsers and mobile technology. Be aware of external or embedded options and links that will help drive and boost traffic on your site, especially social media.

 

Social Media

Social Media WorldThe internet changed how our world communicates and Social Media has now changed how the internet communicates.  If you don’t currently utilize social media I suggest you start.  Now.  Sites like Facebook, YouTube, Twitter, and Tumbler can build your business faster if you learn how to use them to your advantage.

Social media trends can change direction in a split second and it is important to be aware of those trends and how they are specifically impacting your market.  For instance, did you know that Google+ is now the second largest social network?  Properly utilizing the available social media outlets can allow you to control, manage, and expand your brand like never before.

 

SEO is not a quick fix or a golden ticket to instant success.  Prepare to settle in for the long haul and learn from your mistakes.  SEO, when integrated with quality web design and a strong presence in social media, can help your small business succeed where so many others fail.

Jamie Bates