Like any marketing venture, internet marketing requires a healthy degree of trust. SEO specialists and clients often butt heads when communication and understanding are crucial.

Donkey CompromiseIf there is a disconnect between the client’s expectations and the SEO specialists‘ intentions, generally, there will be conflict. Misunderstanding begins with poor communication.

Clients need to be given reasonable expectations from the beginning. SEO specialists need to understand what the client expects of and for their site from the beginning. Neither of you will benefit from getting angry or frustrated, and you probably don’t want to lose their business.

Too often a site is held back from growth by a client whose plan includes a home page with too little text content or another on-site issue. SEO specialists need to remember though that this site is the client’s.

The best encouragement when you want a client’s approval for a major change (especially if it’s one they are resisting) is proof. Provide them with solid evidence- examples- showing them the difference that picking relevant keywords or optimizing a title tag makes.

If they resist after you’ve given them solid examples, let them know that the element is holding them back, but remember that, ultimately, it is their site. Neither of you will benefit from getting angry or frustrated, and you probably don’t want to lose their business.

Jamie Bates