Internet marketing has become the fastest growing advertising media in the past few years.  Between social media, viral videos, search engine marketing,  pay-per-click campaigns, and other various methods, there are many avenues a marketer can take to increase their business.

Two of the most common are pay-per-click (PPC) and SEO advertising strategies.  And both of these are continuing to grow in popularity.  Both SEO and PPC annual spending are expected to double in the next four to five years, according to Forrester Research.  The data shows, however, that spending on PPC is about five times higher than that on SEO.  Which seems a little strange, since studies have shown that people searching the web are often 3 times more likely to click on organic search results than sponsored results.  Why is that the case?

The most likely answer is that PPC is much simpler than SEO.  PPC is possible if you have the money to pay for it.  SEO, on the other hand, is much less costly, but it takes time, effort, and skill, which can be much more rare than money.  But as more and more people understand SEO and come to realize the benefits of spending that time and effort, it’s budget will likely begin to catch up with PPC’s.

And anyone already doing SEO will have a huge advantage over that future competition.

Jamie Bates