We all love a good infographic. They are bright, fun, and visually appealing. They are interesting, detailed, and have information that makes them especially shareable. People naturally want to share infographics, and because they contain links, companies are eager to produce them. A company will study tips on making a successful infographic and will search for relevant information before producing one. Will the time and effort it takes to produce an infographic be worth it in the future?
Eric Enge recently interviewed Matt Cutts in depth about the details of a quality site and what will be happening at Google in the future to encourage quality linking. When asked about infographics, Cutts responded that he “would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.”
Why would Google discount our oh so precious infographic links? Let’s think about the purpose of a link. When you link to a website, your are endorsing the site or a product the site offers. A company should have links to its site because it has gotten people to care about what it provides. Links are often embedded in an infographic in a way that people do not even realize. They are being mislead into promoting the site.
Current Problems with Infographics
While there is nothing wrong with an infographic, there is often something wrong with how it is produced. Because of the large amount of times infographics are shared, sites are desperate to take advantage of these links available through social media. Sites will often focus on a topic that is interesting to the Internet rather than focusing on something related to the site.
Infographics are often filled with stunning facts. The more stunning the fact the more we want to share it with our friends. Did we forget that this is the internet? People can say anything they want and nobody is there to check the facts. Google does not want to give credit to sites that are creating false information.
Creating Quality Infographics
Google has not yet discounted infographic links, so here are suggestions as to how you can make your infographic user friendly and Google friendly.
- Check the facts. Do your research on credible sites and site the sources used to find the information. It may take a bit of time, but taking shortcuts for SEO will only hurt in the long run.
- Make it relevant. The content on the infographic should be closely related to the content on your site. This will hopefully inspire people to view and take action on your site.
- Discuss the endorsement. Those who publish your infographic should understand that they are endorsing your site.
Next time you share an infographic, make sure the facts are credible and the site is one that you want to endorse. Hopefully after the threat of discounting the links, sites will increase the quality of the infographics they produce.