According to Facebook’s “Statistics” page, more that 500 million people use the social media site to stay connected with their friends. Use of the site among these people is fairly consistent.

On Facebook, people share things about themselves, especially their interests. The nature of the website, then, makes it a perfect place for companies to do online marketing.

Advertising on the site is best carried out by optimizing your Facebook page. One of the first things to do is to choose an appropriate profile picture.

While your company’s name may be recognizable, it really helps to have an image that gives people some information about your business. The right image can draw interest to your company’s page.

When selecting an image, and posting it, you must remember that Facebook will crop the image slightly when it appears on some pages on the site. Make sure that the image is sized appropriately so that no vital information is obscured or removed when this happens.

If someone shares a post about your company’s page, a short description will be posted along with your company’s name and picture. The description will need to be short while still adequately describing what you are all about.

If you are running an SEO campaign in addition to your social media campaign, you can utilize the same keywords and optimization techniques you did for your SEO. One other thing that you should do is to create a URL for your page that is not confusing.

A simple address will help people to find you on Facebook. It’s all part of optimizing your Facebook page.

Get on board with online marketing. You can make your company’s Facebook presence a powerful one if you follow these recommendations.

Jamie Bates