It’s no surprise that more and more people are switching to smart phones with the ever decreasing prices of data rates. In fact, a recent report shows that there are now 6 billion active cellphones, most of which have internet access.
With the prices of internet at your home increasing, most plans equaling 40% of the average family salary, more and more people are cancelling their broadband contracts and switching to limited data plans on phones.
Is your company reaching your clients through this growing form of media?
Recently I spent time in New York City at an advertising convention listening to Vice Presidents of LG, Xbox Live, Microsoft, and every other big brand everyone has heard of. What were they all talking about? Making their site mobile friendly.
This blog usually focuses on SEO tips or the future of Facebook marketing, but what happens when someone uses their phone to search you on Google, or clicks on a link through Facebook? Will they get frustrated because your site is hard to use on their iPhone, or will all the money you spend on ranking well and having a large social presence actually be worth it?