Over the past month, I’ve written several articles guiding you through some steps to technically optimizing your website. From metadata, to website structure, to using some Google Developer tools, you should have a good understanding of some basic technical optimization.
Well, now that you’ve spent a few hours getting your feet wet by building websites, familiarizing yourself with code, and spending too much time on Google, how do you see the fruits of your labor? With some parts of technical optimization like silo website structure, you should be able to see it directly on your pages. With others, like Google Data Highlighter, you can enter a keyword and see your site pop up in the search results, rich snippets and all. But how do you see what kind of impact your hard work has had on your exposure on the internet?
Luckily enough, Google’s engineers have created a tool called Google Analytics. This tool will allow you, the webmaster, to track your website’s statistics. Things you’re able to track include: number of visitors to your site, whether those visitors were new or returning, average visit duration, where in the world your visitors were from, what browser they were using, what resolution their display was using, whether they were using a phone, what operating system they were using, and so much more.
Again, that is not a comprehensive list. Google Analytics offers an incredible depth and range of features. For each of those data sets (ex. New vs. Returning Visitors, or Mobile vs. Desktop Visitors) you can organize them in any way that you want. You can track which pages visitors view the most, and how long they spend on them. With this information, you could identify which pages most people leave your site from. Maybe there’s something on that page that’s driving them away, or maybe you aren’t giving them the information or products they desire.
The type of feedback Google Analytics is able to provide can help you use your technical optimization skills and knowledge to fine tune your website and individual pages for your visitors. Check out this article for Getting Started on Google Analytics. Not getting visitors? Don’t worry, Google also has another tool you can link to Analytics to help you discover where on the internet your visitors are coming from.
Google Webmaster Tools
If Analytics is what allows you to get all of the feedback and metrics from your site, Webmaster Tools enables you to get similar metrics concerning everything around and outside of your site. Webmaster Tools is capable of showing which keywords you’re ranking for in Google, and what sites are linking to yours.
Knowing these allow you to identify which keywords you want to target with some SEO link building tactics. If you know which keywords you’re already ranking for, you can decide whether you want to further reinforce those, or branch out to more diverse short-tail or long-tail keywords. Deciding on which keywords to target can help you narrow down your audience online, and end up with more conversions, whether that’s products sold, or some other goal you’ve set for your website.
For more information on Google Analytics, Google Webmaster Tools, technical optimization, or link building, check out our news blog. If you’re interested in having any of these things done for your business or website, please fill out this form and we will contact you! Questions or comments? Leave them in the comment box below!