Creating a properly optimized website is probably on your to-do list if you’re a new webmaster, or just new to web design and development. This can seem like an extremely intimidating task, especially considering how many websites there are out there. Luckily, there are a few techniques and tools available to you online that will help you iron out some of the difficulties associated with website design and creation.

Aside from the aesthetic design and changes to your website, there are things you can do to the backend of the site to help improve the user experience. On top of improving the user experience, these changes you can make will also help your site be noticed by Google, and other search engines.

What is Page Load Speed?

Page Load Speed

One of the most important improvements that can be made on your website is reducing your page load speeds. The page load speed is how long it takes for your web pages to completely appear in both mobile and desktop browsers. Different steps can be taken to decrease page load times on both of these platforms.

If you’re unsure whether your web pages have an acceptable page load speed, Google has a great, easy tool to find out what your page load speed is, and what exactly you can do to further reduce the load speed. The tool is called PageSpeed, and it offers a free Analysis tool as well as a premium Optimization tool.

With the Analysis tool, you can enter your website or webpage into the text box, and it will tell you the exact page load speed of the site, as well as what may be slowing your load speeds down. Even though it is a free service, it doesn’t hold back, and tells you exactly what you need to know about your site. It offers advice from coding suggestions, to enabling compression. The Analysis tool offers these suggestions for your page both on a mobile browser, and a desktop browser.

The Optimization tool is currently in beta, and has a free-trial period. It offers services from web-hosting and web-caching, to custom backend work if you aren’t familiar with coding. Users of the PageSpeed optimization service also can take advantage of the extensive infrastructure of Google, and benefit from increased security and stability.

Google’s PageSpeed can give you a head start on technically optimizing your website. You can simply use the free Analysis tool and identify areas where you need improvement, or you can pay for the premium Optimization service, and have Google take care of the rest. Technically optimizing your website can dramatically increase your traffic, and improve the user experience. Both of those things will help you gain more conversions and help your website reach its goal. See “What is Technical Optimization?” for more SEO tips and tricks.

Photo Credit: David Erickson

Jamie Bates