If you’re a small business owner or a multi-million dollar company my guess is that you want to get noticed. You are looking to get your message or product out there and so you have created a website to reach more people. However, this isn’t enough. Creating a pleasing website is a great place to start, but in order for you to come out on top of a Google search, you’re going to have to do a little more work. Here is a couple of ways to raise your Google Standings.
H1, H2 and Keywords
The best place to start is with your headers, otherwise known as H1 and H2. By using these styles for you headers, you’re already doing ten times better then where you started. Google searches for these H1 and H2 captions in your websites source page. They will see that you have them and immediately your website will go up in credibility.
The next most important thing you can do for your website is making sure you have keywords in all of your alt text. For example, if on your source page where it talks about your banner for the site, it says alt=””, then you’re missing information. In those quotation marks you should have a keyword that relates either to your page or to the banner itself. Alt text applies to banners, pictures, etc. Make sure that you have those keywords and Google will raise you another rank higher.
Along with keywords are Meta descriptions. If someone were to look up your business on Google, the Meta description is the summary underneath the title of said business. What most companies do is use the same description that is on the front page of whatever site the URL is linking it to. In order to improve your website, make those Meta descriptions unique. Write up new descriptions that aren’t found on the actual site.
SEO doesn’t have to be hard and often there are companies who will do it for you. With just a few simple changes your website could be at the top of a Google search. For other ways to optimize your site and simpler definitions, check out “What is Technical Optimization”