I recently came across a post in my facebook feed that made me laugh. A friend of mine posted that an “online dating” site had commented on her blog.SEO facebook comment

She’s not one of those mommy bloggers with a large following and regular posts. She’s not even a mom. Her blog consists of the cute things her husband says or pictures from their latest dating adventure. It’s stuff that I love to read, as a friend, but hardly interesting enough for a business to find, read, and feel the need to comment.

Me being the Internet Marketing SEO enthusiast that I am, I decided to look into it. Here’s a screenshot of the comment:SEO online dating comment

At first, I laughed at how my friend had been “duped” by this spammer’s attempt to get a link. I checked out the profile and found a keyword stuffed profile with anchor text pointing to the dating site.

Obviously this isn’t a legitimate business who’s trying to white hat their way into the top rankings. They have a low quality site and the links are just as bad. But is what this site did really that horrible? I thought about the overall purpose of search engine optimization, which is the same goal as Google or Bing, to get quality content into the hands of the users of search engines, and to improve the user experience on the web.

In my friend’s case, this spammy site made her feel good, which lead to a facebook post and a few more visitors to her blog. Whether it was intentional or not, the online dating site helped improve her web experience.

It’s a fine line between white hat blog commenting, a practice reputable Internet Marketing SEO firms employ, and spamming. If you’re adding good content, you’re doing it right. What do you think?

Jamie Bates