If you are searching for a tool that will allow you to manage and schedule posts for multiple Twitter accounts, chances are you will come across both HootSuite and TweetDeck. Although there are several other social media management systems out there, HootSuite and TweetDeck are by far the most popular-primarily because they both offer free services (HootSuite does offer a pro version for $9.99/month).
Both tools offer many of the same services for Twitter, but there are some major differences in what else they offer. We will walk you through what some of the similarities and differences are so that you can make the correct choice for you and the Twitter accounts you manage.
Both HootSuite and TweetDeck allow you to add multiple Twitter accounts. This allows you to manage all of your accounts/clients at the same time and in one place.
Both services allow you to schedule social media posts in advance. Scheduling posts in advance is the primary reason users turn to these two systems. Scheduling is made extremely easy on both tools and both tools allow you to schedule multiple posts for multiple accounts at one time.
Both services allow you to create “lists” or “columns” that will allow you to track new followers and interaction with your accounts. You will never have to log in directly to your Twitter accounts to see who is favoriting, retweeting, tweeting, replying, or direct messaging you and you will be able to see the interaction of all of your accounts at the same time.
Both services allow you to monitor trending topics and hashtags. You will be able to see what is happening on Twitter without having to actually log in to Twitter. This will allow you to tailor your tweets and use popular hashtags to reach more people.
Both services allow you to track and search for keywords and people. Performing these searches and tracking keywords allow you to find out where your consumers are “hanging out” and what they are talking about.
Both services offer customized link shorteners. Shortening your links allows you to add more text to your tweet and will help you from going over the 140 character limit.
Both services allow you to follow and unfollow whoever you want. When you find a relevant person or business, there is no need to log in to Twitter, you can simply follow them directly from HootSuite or TweetDeck.
Unique to HootSuite
Although HootSuite does offer a basic free version, they do offer a pro version for $9.99 a month. This version offers several more features including bulk scheduling, Google analytics, and Facebook insights.
HootSuite allows access to multiple social media platforms and third-party apps such as Facebook, Google +, LinkedIn, Tumblr, Instagram, Youtube, MySpace, and Foursqure. In the past TweetDeck allowed access to Facebook accounts, but as of May 2013 only allows integration with Twitter accounts.
Unique to TweetDeck
TweetDeck offers desktop applications for both OS X and Windows while HootSuite only runs from inside your browser.
TweetDeck only offers a free service allowing you to manage as many accounts as you want for free. Although only allowing Twitter accounts, most individuals don’t want to pay to manage accounts for a platform (Twitter) that is free in the first place.
TweetDeck offers a custom “column” or “stream” that allows you to view the activity of those you follow or who follow you. This feature allows you to better understand what your followers are tweeting, who they are interacting with, and what type of material they like the most.
So Which one is Better?
If you are simply looking for a tool that will allow you to schedule posts and manage multiple Twitter accounts, you can’t go wrong with HootSuite or TweetDeck. Both are extremely easy to use and both will get the job done.
If you are looking to move past just Twitter and integrate multiple social media accounts for you clients, we suggest trying Hootsuite’s pro version. Although you will have to pay, HootSuites ability to allow you to manage, analyze, and integrate multiple social media accounts for multiple clients is just too good to pass up.
Have you found one of these tools to be most effective? Let us know what you think!