If you’re like me, you probably thought that the only thing Google could do was search for whatever keyword you placed in the search bar. I’m here to tell you that we are both wrong. Google actually has a plethora of different tools that are extremely useful to businesses and entrepreneurs. Here are just a few examples of ways that Google is essential when doing business.
Google Trends/Correlate– Both of these tools lets the user search a keyword and will then come up with a graph that shows the trends of that word over time. For instance, there might be a higher activity on the search of Miley Cyrus right after the VMA’s, or in 2012 in general. Businesses can use this to see if their company trends have gone up or down and can then pinpoint what they did wrong or right at those certain times.
Google Think Insights -This tool is super important for businesses and especially entrepreneurs. It displays new case studies and discoveries but most importantly, it has tips on how to grow your business through making your website better and using ad campaigns. It also has tips on how to start a new website if your company doesn’t have one already.
Improving Online Presence
Full Value of Mobile– If you’re wondering if your business should spend the money on having a mobile site instead of just a desktop site, Full Value of Mobile is for you. It features a calculator that helps you decide if a mobile site is right based on how much your customers use your website on their phones and how much they call.
Get Your Business Online– This aspect of Google targets mostly small, local businesses and ones that don’t currently have a website. They push for all businesses to make one with tutorials on how to do so. Their goal is to improve the local economy and help smaller businesses grow. Along with getting your business online by creating a great website, businesses should also invest in creating social media pages. For more information check out Google+ — Where Social Media and SEO Collide by Levi Ball.
Google Developers– Google Developers is used mostly to beef up your website. It specializes in making the site international so that you can reach more people and gain greater recognition. Developers is also helpful because you can post live tutorials. This could be vital because most people are more inclined to watch a video than read an article. You are attracting more consumers to your page with tutorials and other videos. An option under Developers, is to join groups with Developers that are in the same field as you. By joining one of these groups, you can discuss and collaborate different issues in your designated profession.
Google Keep– This tool is a great way to keep your business organized. It has basic tools such as notes, voice memos, pictures, and checklists that help you plan on-the-go.
All of these Google tools are great ways to help your business prosper and grow exponentially. From making a website, to optimizing that website and getting it recognized, to keeping your business schedule in order, Google has everything you need and more.