Google is continuing to experiment with the style and options of PPC ads.  With more and more users going straight to the organic rankings, Google and other search engines are desperately looking for ways to draw people back to the paid ads.  As shown in the image below, Google is showing something similar to organic site links for this PPC ad.

 

Bryan Phelps
CEO at Big Leap
Bryan is Big Leap's CEO and founder. When he's not working on the business you can find him spending time with his family, enjoying the sun in St. George, UT, or hitting the links. Maybe all three.