The New York Times Recently Published an article about a man running a business selling glasses who worked hard to ensure that his customers had a negative experience. That’s right, he would send the wrong product, sometimes a fake product, charge the customers extra, and then threaten them when they tried to get a refund.

How can any business survive with tons of negative reviews and hundreds of unsatisfied customers? The answer is links. Because of his over-the-top approach, his website received link after link from major news sites.

He said: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

The SEO world was left with its mouth gaping. How long until Google could fix the loophole? Well, now they have, with a Google algorithm update:

On the official Google blog yesterday, a post was made saying that the ranking algorithm has been changed so that this sad part of SEO history can’t repeat itself.

In true Google fashion, the blog didn’t specify any details, but assured users that a team was put together immediately and after discussing possible solutions, the problem was solved.

Thanks again, Google, for keeping our web safe and the bad guys off the SERP’s.

If you want to learn how the good guys do search engine optimization for small business, check out our page by clicking the link.

Jamie Bates
Online Marketing Director