zen gardenWhen writing for SEO, it can sometimes be difficult to come up with original content. When you have a queue of 6 articles for insurance companies awaiting your rapt attention, things can look bleak. It is easy to become overwhelmed at the amount of writing you have to do. It is also easy to underestimate your ability to face and accomplish the tasks you have been assigned.

Unfortunately, there is not an easy or straightforward solution to this problem. There are solutions, however, and learning which solutions work best for you will help you to become a more efficient copywriter. Here are a few tips that can help you push through your tasks.

Organize and prioritize

Start by doing the most difficult articles first. With those out of the way, the rest of your work will seem easy peasy. You will feel accomplished for the hard work you’ve successfully completed, and that will help propel you through the rest of your assignments.

Set realistic goals

It is important to realize that setting goals is the way to getting tasks accomplished. If you don’t set goals, you’re probably not going to progress. As you begin to accomplish some of your smaller goals, you can start setter larger, loftier goals. You will not notice overnight change, but you will see yourself gradually improve. You can also utilize goals to improve your overall quality of life as well.

Optimize your conditions

This one can mean different things for different people. For example, some people like to write with music blaring and people talking all around them. Other folks like to hunker down in their cubicle with their head down and headphones in. Find the conditions that make you feel the most comfortable and try to work in those conditions whenever possible.

Be gentle with yourself

You’re a human being; you’re not perfect. You’re probably not going to get it right the first time, and maybe not even the second time. It is important to keep trying when you fail, but it is also important to treat yourself with care when you fail. Realize that failing is part of the process, and there’s nothing wrong with you for failing.


There can be many roadblocks in the way when trying to write for search engine optimization. Sometimes it may even seem impossible to power through and get your work done. However, it is possible to power through. Follow these techniques and you should be well on your way to developing and honing your skills as a copywriter.

Jamie Bates