SEO ( Search Engine Optimization ) – helping a website rank higher on internet search engines (i.e. Google, Yahoo, and Bing).
SMO ( Social Media Optimization ) – also referred to as SMM ( Social Media Marketing ) – the use of social media sites (i.e. Twitter, Facebook, YouTube etc…) to increase traffic to a website.
CMS ( Content Management System ) – Programs (WordPress) that help you worry about adding content to your site/blog without worrying about the code behind it.
Google Bomb – When a group of people combine efforts to change the results on Google, typically as a joke or prank. One classic example is when a group of people ranked George Bush’s site under the search term “miserable failure.”
GYM (Google Yahoo Microsoft) – the big three search engines on the internet.
LOL and ROFL (laughing out loud and rolling on floor laughing) – not really SEO terms, but useful non-the-less when reading practically anything on the internet, especially Facebook or Twitter.
Google Bot – Google’s crawler program that indexes websites through the web.
Hit – a website gets a “hit” when the page has been viewed.
HTML (Hyper Text Markup Language) – The coding language most websites are built from.
link juice – Spreading one’s page rank and authority throughout a site or to others through links.
short tail search term – search terms with a length of one to three words.
long tail search term – search terms with a length of four or more words.
META tags – HTML code that isn’t displayed on a web page, but tells browsers and search engines what to do when viewing a website.
PPC (pay per click) – advertising with Google where each valid click on a link is charged to the advertiser.
PR (page rank) – authority or prestige according to Google.
We hope that you are more confident now in the the wonderful language of SEO and that this has made things a little bit more understandable for you.
If you have any questions on what you’ve read, let us know in the comments section.