The Do not call list, most would consider it to be a pretty good idea and it has saved a lot of people from the annoyance of telemarketers and their like. I would have to agree with its implementation and peoples right to be added to it. Now some legislators are trying to create a Do not Track list, is this a good idea?

I would have to agree that the thought of being tracked while you are online, having information about your interests complied and all from and unseen source is seems kind of creepy at first. This is done through the use of cookies, which are small portions of code placed on your computer, so that when you return to the site it recognizes you. Cookies allow online marketers to cater ads to you so that they will be more relevant, to your interests and online habits. If cookies were outlawed then each time you visited a site the ads would be new and basically random.

Another obstacle that eliminating cookie and or a do not track list, that I think most internet users do not understand, is the financial side of the web. Like television and magazines most of the cost on the internet is covered by advertising. Most of the services and content that you enjoy online is payed for by online advertisers like social media marketing services. If that source of revenue is taken away from those who create and manage the things you enjoy online then one of two things will happen

      1. You will have to pay a fee to use their services, how would you like having to pay $10 to read your favorite blog

 

    2. These things will disappear from the web, there would not be much interest in a company maintaining Youtube, without incentives.

So yes, I believe that there needs to be more transparency so that users understand that they are being tracked, but the flip side it also true and legislators need to make sure that the public knows exactly what a Do not track list or doing away with cookies would do to their beloved internet.

Here is a video that talks about the need for transparency in online behavioral tracking

Phil Sanders