This video is perfect for anyone who is working on a new website for their business and wants to utilize SEO principles to the best of their ability.
Consult a Google Developer Tech Lead
I also recommend consulting Maile Ohye, a Developer Programs Tech Lead for Google, Inc. Her video on 5 common mistakes in SEO (and 6 good ideas!) will point you in the right direction on what you need to do to get your business’ website whipped into good shape and will also help get your business ranking higher in the SERP’s.