July 2017 Digital Marketing News Roundup

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!

 

Google Drops Google Instant Search

Google Drops Google Instant Search

Source: Search Engine Land

For nearly 7 years, Google has served up suggested searches in an attempt to predict what a user was searching for in hopes of saving the searcher time and to provide a better user experience. However, in late July Google announced it had removed Instant Search from its search engine.

Google’s stated reason from dropping the feature? “…we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.” There’s surely a cohort of SEOs than think Google is just trying to make our jobs more difficult be providing less suggestions for us to optimize for!

 

LinkedIn Introduces Native Video

LinkedIn Adds Native Video

Source: The Next Web

It seems like LinkedIn does something each month to make their way into our news roundup posts. With that being said, this might be the biggest update in recent memory as we’ve seen a massive shift to video marketing over the last few years and LinkedIn’s finally on board with native support of video. The feature still appears to be on a slow roll out as there were only 500 users given access to the new feature.

Additionally, users can only upload native video using the mobile app for the time being. LinkedIn has confirmed it plans to add the same functionality to its desktop site in the near future.

 

AdWords Editor Updated

Google AdWords Editor Updated

Source: Search Engine Journal

On July 1, Google announced that AdWords Editor, Google’s downloadable application for working offline or bulk actions, has been updated to version 12. The update is available for all advertisers and includes a new design that brings the design inline with other Google products. New features include custom rules, improved download times, and the ability to automatically bid with Google’s “Maximize Conversions” technology.  

Which piece of digital marketing news has you intrigued? Does LinkedIn’s announcement about video create another opportunity for you to share your videos or are you more excited about the improvements to Google’s AdWords Editor? Let us know!

 

Scott Sundblom
Marketing Manager
Scott is a curious and passionate marketer who loves problem solving and exploring new marketing channels and opportunities. In his free time, Scott can be found soaking up time with his family, watching the Utah Jazz, or fixing something with his hands.