Content Ideation

The difference between creating good content and great content is that little extra “oomph.” OK, that’s not how the saying goes, but you know what I mean. Viral blogs and videos don’t just happen by sitting down and writing what you think will work. There’s a lot of research that goes into each piece. Below we’ll show you our top strategies to create great content.

Keyword Research

This is where the magic begins. You might be able to pull a content idea out of a hat, but will it have any value? Keyword research is a must. Here are just a few tools we use:

Spyfu and SEMRush are great to find competitor keywords and long-tail keywords. Ideally, you want to find keywords that have an average search volume between 1,000 and 2,500. This range is the sweet spot. Through our experience, we have found that if you can create a content piece that is 1,500+ words in length and you’re able to drive at least 10-15 links to that page, you’ll pop to the front page of the SERP’s almost every time. For example, if you search hot tub deck you’ll find 63 Hot Tub Deck Ideas by Bullfrog Spas. Although Bullfrog Spas is a relatively small competitor in organic search compared to DIY Network, Pinterest, and Wikihow, we were able to acquire enough links for the post so that it ranks higher than those brands for hot tub deck design related phrases.

Content Ideation Tools

Now that you have the keywords you want to go after, how do you come up with ideas surround those keywords? Coming up with fresh ideas can be difficult, especially when the area surrounding the topic can be in a sense…boring. There are three tools that we use when coming up with content ideation:

  1. FAQFox: This tool lets you use your site, along with your competitors, to create a list of  possible frequently asked questions.
  2. Ubersuggest: This tool finds new keywords that aren’t included in Google Keyword Planner. It will include short and long-tail keywords within their data.
  3. AnswerThePublic: With this, you’ll type in the keyword that you want to create content around, and it will spit out the main who, what, where, when, why, how, are, and which questions that are being asked about your keyword.

Answer the Public for Content Ideation

After going through these tools, find the keywords you want to go after (making sure they fit the sweet spot for search volume).

Creating the Content

The blog post, when finished, should be able to be diversified into 3-5 different types of content. If your first piece of content is a blog post, do the following over the next 3 months:

  • Month 1 – Use the blog post as an infographic
  • Month 2 – Create a quiz out of the post
  • Month 3 – Create a video with the information from the post

All of these different content pieces will be used for different purposes and for different sites.

Link Acquisition

This is where your hard work pays off. You’ve done the keyword research, created the content, and laid out a plan for the next few months. Now it’s time to post and get some links for your blog post. In order to get someone to link to your post, here is an example “outreach email” we’d send out:

Hi there,

My name is {Your Name Here} and I found your site while researching for the best state for solar power. I wanted to reach out to you about contributing a guest post on how solar power works. I think it will be a good fit with the “The Best Three U.S. States for Solar ‘PV’” article on your site. Here are some ideas that I think your readers will be interested in:

6 Signs Solar Panel is Right for You

5 Things Your House Needs Before Going Solar

Solar Power is the Future of Energy

Is this something you’d be interested in? Please let me know and I can send some writing samples over for your consideration. Thank you so much for your time.

Make sure when sending an email to always praise or mention an article they have created. This is usually a way to get in their good graces. As you offer them ideas and they accept, this is where you can link back to the original blog post you want ranking well. Since you’re the one writing for them, you can usually anchor text whatever you want and link back to whatever you want.

#Winning

Okay , this phrase has been overused, but if you’re able to follow everything outlined above, you should be able to create a winning campaign and begin #winning in the ideation department.

Winning GIF

Ryan Skidmore
Digital Marketing Senior Manager at Big Leap
Ryan is an Online Marketing Manager at Big Leap. He is a master of quizzes and all things SEO.