Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and […]
Everyone has heard the phrase “any publicity is good publicity,” but you probably haven’t heard the phrase recently and there’s a good reason why: it’s not true. At least not anymore.
Case in point, Samsung is currently in crisis mode regarding the release and recall of its exploding Galaxy Note 7. The news of this unfortunate […]
Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to.
When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the difference […]