»Frequently Asked Questions

6 Things to Look for when Hiring a Digital Marketing Agency

“Part of knowing who you are is knowing who you aren’t.” I first heard this quote from our head of business development, Dan Posner, while we were deep in discussion about our core values and better defining who Big Leap is as an agency and why we do what we do.

As Big Leap has grown […]

By |January 5th, 2017|Categories: Business, Frequently Asked Questions|

How to Do Content Marketing for Insurance Agencies

Content marketing is creating big benefits for businesses and marketing agencies that have figured out how to do it right. The strategies for doing it right, however, differ from industry to industry and often meet with unique challenges. Content marketing for insurance agencies is full of opportunities for success—but you have to know what you’re […]

By |December 15th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials|

5 Ways To Market Your Business Through Reddit

As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content.

Though […]

By |November 23rd, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials|

5 Tools to Better Motivate Employees

Managers all over the world struggle every day to motivate their employees to work harder and perform at the highest level possible. Last year, Forbes published an article listing the top motivating factors for employees according to a survey of over 200,000 employees from over 500 organizations. They found these to be the top six […]

By |November 17th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials|

3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

By |November 12th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool 
Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and individuals […]

By |October 29th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

How to Set Actionable, Measurable, and Attainable Digital Marketing Goals

Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to.

When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the difference […]

By |October 27th, 2015|Categories: Article, Frequently Asked Questions, How To & Tutorials, SEO|

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved.
What Is Social Media?
Social media is the […]

By |October 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

Nine Ways to Measure Social Media Success

After defining your social media goals and launching social media campaigns, it’s vital that you monitor and measure the success of your efforts. These nine tips will help you stay fresh, relevant and successful on social media platforms.

Reach: Social media has an incomparable ability to reach an expansive target audience. By remaining relevant to your […]

By |September 30th, 2015|Categories: Featured Posts, Frequently Asked Questions, Social Media|

How Does PPC Work with My SEO Strategy?

Paid Search and organic search engine optimization are sometimes viewed as two completely different practices. While that might technically be true, it’s good to remember just how entwined they are with each other. PPC and SEO are less like partners in your marketing family and more like siblings or even congenital twins! The yin to […]

By |July 28th, 2015|Categories: Featured Posts, Frequently Asked Questions, How To & Tutorials, PPC, SEO|