Do Digital Marketing Like a Statistician

What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts.

Why is Statistics Important to Digital […]

By |February 20th, 2017|Categories: Analytics, Reporting|

SEO for SaaS Companies – Reporting & Attribution Basics

Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and […]

By |October 20th, 2016|Categories: Analytics, How To & Tutorials, SEO|

[RECAP] “Let’s Get Analytical” with Tim Eyre and Jeff Sauer – SLC|SEM

Digital marketers from all over Utah met at the Adobe Headquarters in Lehi, Utah on Wednesday to perfect their skills and learn more about the importance of data and analytics. Jeff Sauer, founder of the Jeffalytics Blog, and our very own COO, Tim Eyre, presented at this SLC|SEM event.

Tim started the night off by challenging […]

By |June 16th, 2016|Categories: Analytics, Events|