It is important to know exactly who comprises your customer base and what it is that interests them. By paying close attention to your competitors on Twitter, you are given a broader glimpse into who you should follow and the content you should share. Luckily, there’s a tool that can help you get a better look at your competitors on Twitter. Twitonomy is a great tool that provides access to both your company’s analytics and the analytics of your competitors.

How It Works

Twitonomy provides detailed information about your competitors’ activity on Twitter. This tool offers valuable insights about who your competitors follow (and who follows them), how often they tweet, and their most retweeted content.

Why It’s Useful

Twitonomy AnalyticsThere are three ways to use competitor insights from Twitonomy to improve your business.

  1. You can analyze the type of content your competitors share and how well it performs. Take a look at the type of content that users tend to favorite and share, and create similar posts.
  2. Find out which users your competitors interact with the most. It is likely that your competitors interact with your target market. Therefore, make sure to follow their users on your own Twitter account. Encourage those users to follow you back by sharing engaging material.
  3. Use Twitonomy to figure out which hashtags your competitors use most frequently. This will give you an idea of the categories of content they’re sharing and the types of things you, too, should be talking about.

While you may feel a bit like a stalker by secretly investigating your competitors’ tactics, it is a great way to get an idea of the types of users you should follow as well as the content that will generate the most engagement and interaction. Try it out, and tell us about the new insights you gain and how your social media presence improves.

Jamie Bates
Online Marketing Director