Google Analytics Certification Test (Logo)

Passing the Google Individual Qualification (IQ) tests can be daunting and difficult task, especially if you are an SEO beginner. I recently passed the Google Analytics IQ Test and want to share my experience so you can be better prepared. As I was studying I was reading articles that contained various resources and tips, that I wish I could have found in one place. Here I am now putting the best Google analytics study tips, notes, and resources in one post so you will know how to pass the Google Analytics Certification Test.

About The Google Analytics IQ Test

Before taking any type of test, everybody wants to know how the test is formatted. Here are the answers to the basic formatting questions so you know what to expect.

  • Passing Score: 80% (and above)
  • Number of Questions: 70
  • Time Limit: 90 minutes
  • Cost: $50
  • Prerequisites: None
  • Open Book/Internet
  • Can Be Paused

The questions are all multiple choice with four answers to choose from. For most questions you will choose only one answer, but for some questions you choose two answers and for some questions you select all answers that apply. If you are unsure about a question, then you have the ability to mark the question. I recommend marking the questions that you don’t know the answer to, but think you can figure out. Once you finish the test, you can go through each of the marked questions.

Google Analytics IQ Test Certificate

Keep in mind that you can pause the test at any time and all of your answers will be saved. I recommend taking it in one sitting so you can stay focused, but if you decide to pause the test, then make sure it is finished within five days from the time the test was started. The test will expire at that time.

Once you are ready to take the test you can go to to sign in, pay the fee, and start the test. Once you are done you won’t need to worry for days because you will immediately find out your score. You will not see the graded test, but you will see what topics you struggled with the most.

Benefits of Being Analytics Certified

Once you finish the Analytics Certification test, you will become Google analytics qualified. Google will send you an official certificate that is valid for 18 months. For beginners this is a great milestone to demonstrate how much you are learning. For professionals, this is a great way to prove your expertise and increase your clients’ confidence.

Main Topics on the Analytics Test

While taking the certifications test, I noticed that some topics seemed much more important than others. The Google Analytics IQ lessons list all of the topics that you should learn before taking the test, but here are the topics that were the focus of the certification test.

  • Basic Analytics- Facts/Definitions
  • Adwords Integration
  • Goals/Event Tracking/Funnels
  • Cross Domain Tracking
  • Filters/Profiles

Most people are highly concerned with RegEx, but I don’t remember being tested on any aspect of RegEx. I recommend going through all topics, but focus on the details of the topics listed above.

How to Study for the Google Analytics IQ Test

Analytics IQ Videos

Google created a series of videos that go over the main aspects of Google analytics, which you can find here. These videos have a great amount of detail and nice slides to go with the audio. Google created these videos and they created the certification test based on these videos so this is a great starting place.

The videos total around four hours and are very dense. The key to getting a passing score is taking good notes. Make sure you replay any part of video you find confusing and pause when you are taking notes so you don’t get behind. the first time. I recommend watching the videos once and taking very detailed notes, then going through them again quickly and adding notes you missed

Other Resources

Once I completed the videos, I wanted to find some free practice problems and ended up finding these Google analytics test practice problems. These quiz questions are not the exact problems you will see on the test, but they are a great way to see how much you have learned. The quizzes are free, don’t require a sign up, and allow you to select which topic you want to be quizzed on. Keep in mind that these are much more challenging that the actual test. I averaged around a 50% on these quizzes but got an 88% on the actual analytics certification test.

In addition to your notes, you should have reviewed a few other resources. I found that these analytics notes were very simple and clearly labeled. For more detailed notes use Jens Sorensen’s test notes. These may provide answers to test questions, but were not created as cheat sheets. That being said, they are very helpful so have both of them open during the test!

If you plan on taking the Google Analytics IQ test then good luck! Let me know which resources and tips were helpful and which were not. If you have already taken the test then share what was the most valuable to you. Finally, if you aren’t sure about this whole analytics thing, then let us help you.

Megan Rothey
Megan is an Digital Marketing Manager at Big Leap who loves coming up with strategies that help businesses grow. She has a fondness for SEO since that was her focus when she entered the digital marketing industry. She is a board games master, a tennis enthusiast, and she adores her husband.