Search engine optimization, or SEO for short, is one of the best ways to increase the search engine traffic coming to your website. Whether you’re a small business or a hobbyist, following these 3 simple steps can help you to grow the traffic coming to your website:

Step 1 – Keyword Research:

Before you start optimizing your website for increased search engine traffic, you first need to know what keywords or search phrases your target market would use to find your website. One of the best ways to find keywords is to have a quick brainstorming session where you write down all of the keywords your target market could potentially use to find your website. A general rule is to be as relevant as possible when generating keywords. For example, if you own a used car dealership in Atlanta Georgia, you would want to use “used cars in Atlanta Georgia” as one of your keywords. You can also use Google’s free keyword tool to find relevant keywords: Google’s Free Keyword Tool

Step 2 – On Page Optimization:

When you’re creating or posting content to your website, it’s important to optimize it for the keyword(s) you’ve selected. There are 4 main areas you want to focus on when optimizing your content: the title of your webpage and/or any additional pages of your website, your website description, paragraph headings, and the content itself. First, you will want to put your target keyword, the keyword you’re trying to rank for in the search engines, in your title. Second, when writing your website’s description, include your keyword as well. Third, put the keyword in your paragraph headings—this could be a paragraph heading for an article or a blog post. Fourth, included your keyword in the content itself by using the keyword with a 1% density—if your content consists of a 500 word article, your keyword should appear 5 times.

Step 3 – Build Tons of Backlinks:

After you’ve optimized your content, you now need to start creating or building backlinks for your website. Backlinks are basically links on other peoples’ websites which act like votes for your website, the more you have the higher your website will appear in the search engines like Google, Yahoo, and Bing. Here are some things you can do to build backlinks to your website: post optimized articles to article directories like Ezinearticles.com, comment on other peoples’ blogs including a link back to your website, submit your website to website directories, post your website to social bookmarking websites like Digg.com, etc.

Follow these simple steps, and you will start seeing your website rank in the search engines for the keyword(s) you target. This means you will start generating the targeted traffic you desire.

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Jamie Bates