Since Mark Zuckerberg revolutionized the social media world with Facebook hundreds of other programmers and entrepreneurs have been hot on his heels trying to match his success with their own ideas, websites, and apps. YouTube, Twitter, Tumblr, Instagram, Pinterest, Spotify, SoundCloud, and Google+ are all competing with Facebook to be king of the monkey bars on the social media playground.
Trying to figure out which social media outlets to use and how to optimize your content is hard enough without also trying to stay ahead of current trends in the mass of options. Here are 3 social media start-ups that could help change the way you interact with your customers and clients.
Hyperactive is an expansion of Hashtagart, a marketing company that combined innovative branding with social media by helping fans and followers to participate in crating mosaic brand art. Hyperactive intends to continue the success of the original project by adding more interactive marketing options. These marketing tools engage a customer or fan base and get them involved by encouraging each person to share the fun.
This start-up is specifically for all things sales. It allows business owners and their team to track how their clients are interacting with their social media activity. Once you post something to your social media network, LeadRocket will track your customer’s response, letting you know how they engaged with that post. The data can then be used to tailor your marketing to better engage your customer base.
With a strong presence both online and as a mobile app, Pheed just may be the next big thing. Already a growing trend among the teens, this app blends Facebook, Twitter, Instagram, SoundCloud, and YouTube to bring its users an all-in-one social media experience.
Whether you’re creating a Facebook page or figuring out if Pinterest will help your small business, take some time to look at the new kids who are coming to the social media school yard. If they take the top spot, you’ll be glad you paid attention.